Move beyond founder-led sales with Provus CPQ Express

Built for founders who own sales, but shouldn’t.

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Today, we’re launching Provus CPQ Express: a powerful, lightweight quoting tool for services teams that are ready to move past founder-led sales.

In a service business’s early days, pricing lives with your founder. They know what the work is worth, which corners can’t be cut, and how to scope a project so it actually gets delivered.

That approach works well until you start to grow.

As more deals come in, your founder becomes a blocker, and knowledge gets passed more informally. Eventually, pricing decisions end up split across multiple emails and spreadsheets.

At that point, quotes are inconsistent and margins quietly begin to erode because delivery is inheriting work they didn’t help shape. Nobody has true visibility into what’s being sold until it’s too late.

We built CPQ Express for this exact transition, and it’s part of a broader shift we’re making as a company toward being AI-first. (More on this later.)

What CPQ Express does

CPQ Express helps you standardize how you quote services. It’s built for founders who own sales, but shouldn’t.

You start by describing a project: its scope, goals, constraints, and context. CPQ Express uses AI to interpret your description and map it to your service catalog, roles, and pricing structure.

From there, it generates a structured quote, complete with clear pricing and services. You can review it, tweak it, and export it for a client. Or save it directly to Salesforce.

The entire process takes minutes, and it doesn’t require a RevOps team, CPQ admin, or months of configuration.

Know exactly what you can sell, profitably

It’s true that CPQ Express helps you quote faster, but it’s more about making services pricing repeatable.

When pricing lives in spreadsheets or your founder’s head, every deal is effectively a one-off. That makes it hard to scale sales without encountering real risk.

CPQ Express gives you a way to define what you sell, how you sell it, and how it shows up in a quote. So you can stop guessing and trust that what’s being sold is profitable.

It’s exactly what teams need once founder-led sales start to break down.

Who CPQ Express is for

CPQ Express is built for growing services teams that are hitting an inflection point.

Teams with:

• Founder- or expert-led sales motions
• 10–100 employees
• Repeatable or semi-custom services
• Pricing still managed in Excel or Google Sheets

That includes consulting firms, agencies, professional services teams, and tech companies with services arms—especially those using Salesforce, HubSpot, or Kantata.

If you still rely on a small number of people to get pricing right, CPQ Express is designed to help you move past that.

Why now?

More services teams are reaching the point where founder-led sales is slowing growth. At the same time, most CPQ tools are too heavy, too expensive, and too slow for fast moving teams.

CPQ Express meets you right in the middle, giving you the ability to scale sales and create consistent pricing that protects margins.

Getting started

CPQ Express is available for a free, 30-day trial today. Get started here.

Since CPQ Express is Salesforce-native, you can start quoting in minutes, using AI to structure your first quotes immediately.

Ready to move beyond founder-led sales, but don’t want to inherit the overhead of traditional CPQ tools? CPQ Express was built for this moment.

A note on Provus becoming AI-first

CPQ Express is part of a broader shift we’re making as a company. You may have noticed that provusinc.com is now provus.ai.

We’re building Provus to be an AI-first company, and CPQ Express is an early example of that direction. AI isn’t bolted on; it’s built into the workflow, doing the work so teams can move faster with more confidence.

You’ll see more changes like this from us soon.

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